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Xperience Competition

Context before belief

Build a consumer product that puts missing context back into digital media.

Registration opens September 1
18
Months
3–6
Students per team
US & Canada
University wide
$1M
Proposed SAFE
The problem

Information arrives in pieces. The context that made it mean something is left behind.

A clip without the full exchange. A headline without the article. A label without its meaning. A quote without the conversation around it. An AI summary that quietly drops the part that mattered.

People are not credulous. Most readers pick up tone, motive, and credibility, and can often sense when something has been cropped, exaggerated, loaded, or trimmed. But instinct only goes so far. The original video may be buried. The full article may be behind a paywall. A label may be doing more work than the evidence supports. A summary may sound neutral while leaving out the point that mattered.

Restoring the context takes longer than the next post takes to arrive, and nobody has time to do it for everything they see.

~50%

of Gen Z scored poorly on evaluating the shortcomings of AI technology in 2024. Growing up online does not come with the ability to audit what the feed hands you.

EY & TeachAI, AI literacy survey of 5,000+ Gen Z respondents, December 2024

296

government-imposed internet shutdowns hit 54 countries in 2024. When the record itself goes dark, the fragment is all anyone has left to judge by.

Access Now / #KeepItOn, internet shutdowns in 2024, February 2025

2.6B

people, 32% of the planet, remained offline in 2024. Any tool that asks people to go check the source has to reckon with who can reach it.

ITU, Measuring digital development: Facts and Figures 2024

Choose an approach

Build a private tool that restores context at the moment someone needs it.

The user invokes it, the output is theirs, and nothing gets published about creators or anyone else. The architecture is open. These are entry points, not requirements.

AI agent

An assistant that retrieves the fuller source behind a fragment and reports what it can and cannot verify.

On-device model

Local inference for speed and privacy, with no round trip and no record of what the user looked at.

Browser extension

Context delivered in place, inside the page where the content is already being read.

Mobile companion

A share-sheet or overlay path that works where most feed consumption actually happens.

Video or link analyzer

Transcript retrieval, clip-to-full-exchange matching, and source tracing for a pasted link.

Success metrics

What judges weigh at the final rounds.

Gates check completeness, not quality. Substantive evaluation happens at the final rounds, where judges also weigh investability.

Voluntary use

The pathway from access to voluntary use. Having the tool is not the same as reaching for it.

Resistance to manufactured controversy

Whether the product can tell genuine debate from controversy that was manufactured to look like debate.

Platform survivability

Whether the product would survive a platform turning hostile.

Provenance under load

Whether every consequential output still traces to a linked source when the product is running at feed speed.

Why this is worth your 18 months

You finish with a real product, not a deck.

Shipping, with users

A consumer product in production, with users, telemetry, and a defensible business, on your record whether or not you win the investment.

A real open question

Nobody has yet built a context product that people return to voluntarily. Whether a student team can is an honest question with an answer at the end of 18 months.

Built to outlast the model

AI capability will keep moving. Part of the test is building something that gets better as models improve rather than something a model update makes obsolete.

Bring your team, bring the disciplines, bring the willingness to be tested.

The next 18 months are designed to find out what you can build when the problem is real and the framework gets out of your way.

Register at xfoundry.org/xperience
Opens September 1, 2026 · Closes February 28, 2027 · info@xfoundry.org